Kotex

See ya later, generic tampon commercials.
This was a campaign that included TV and print ads for the (new and improved) mainline brand, Kotex Natural Balance.
We used wit and humor to get girls' attention in a category of sameness.

Print Ads
We created a series of print ads that called out the ridiculousness of the category,
while hero-ing our brand as the one that cuts through the period B.S.