Capital One Elements
Content created for a SXSW Pop-Up during the event.
The Capital One Elements room was full of an interactive display that showcased the new line of colorful, unique credit cards.
The podium in the center of the room allowed attendees to sign their own name on the card (which was then
printed on some sweet swag), while they watched their name appear on the screen in front of them.
Image courtesy of ISL
Image courtesy of ISL
The interactive videos below played when a participant selected a card of their choice.
By layering stock content with type and custom CG renderings, we were able to bring the campaign
to life and elevate the in-person experience.
